I joined Trackunit in 2012 as Export & Business Development Manager with a focus on expanding our reseller/ partner channel and build our business in new markets. My journey overseas began in early 2016 when a new and strategic focus called for the company to establish a physical presence in North America. I travelled to Chicago to start building direct relationships with our customers instead of depending on partner channels for growth in this important market. In 2018 I came back to Denmark to lead business development.
Acting like a true start up, I bought a mattress and some bed linen the day I moved into my rented home and they served as my only furnishings for some time. In a very short time our US operations have grown substantially, and I anticipate the US team will have expanded to around 20 people by the end of 2017.
I am a student of International Marketing and have a Graduate Diploma in Business Administration, Strategy and Organization (HDO).
I stay active via weekly runs and have a passion for guitar playing, which has stayed with me since my younger years. When I’m not traveling my primary focus is spending time with my wife and our two kids.