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Trackunit Announces Strategic Expansion in Asia Pacific Japan Region 

  • Digital transformation expert, Chi Sen Gay, appointed to lead Trackunit in APJ as new Regional HQ established in Singapore
  • SaaS (Software as a Service) technologies expanding user-base in construction industry highlights digital uptake across industry sectors
  • Country-specific, regional strategy exemplifies Trackunit’s customer-led philosophy
  • Digital deployment increases efficiency to help Eliminate Downtime - a major factor slowing construction’s productivity

May 20, 2021, Aalborg, Denmark: Trackunit, a global leader in software-led telematics solutions for off-highway vehicles and construction market equipment, has increased its APJ presence with the appointment of Chi Sen Gay, a highly experienced global tech senior executive, and the opening of its regional HQ in Singapore as well as new offices in Japan and Australia. The new moves build upon Trackunit’s existing presence to better serve current and new customers throughout the region.

Leading the expansion in Asia Pacific Japan (APJ) as newly appointed SVP for the region, Chi Sen Gay brings decades of experience garnered from the enterprise IT sector, where he focused on software, hardware and services. Chi Sen previously worked at global companies including Schneider Electric and IBM, and brings strong knowledge and experience of building a digital business.

Chi Sen Gay, stated, “I’m excited and energised by this new role at Trackunit in this strategically important and growing region. Having spent more than two decades in the region’s tech industry, improving data centre uptime and availability through digitisation, I see a great deal of symmetry in what is now happening in construction. People in this region are highly interested in technology and keen to realise its possibilities! I look forward to leading the Trackunit team as we support construction through its own digital transformation, changing the way equipment and machines are operated and maintained and helping to eliminate downtime.”

Soeren Brogaard, CEO, Trackunit, said; “I’m delighted to announce the appointment of Chi Sen Gay and the opening of a new regional headquarters and offices to better serve Asia Pacific - one of the largest global construction equipment (CE) markets and home to some of the most technologically advanced OEMs. We have a growing installed customer base in the region and it’s important that Trackunit puts feet on the ground to help them realise the efficiency, productivity and profitability benefits which digital transformation means for their businesses.”

Trackunit is a driving force in the digitization of the construction sector, serving equipment manufacturers, rental companies and contractors, connecting construction equipment and processing data to the cloud to deliver value-added insights. The APJ region is highly receptive to the benefits that technology provides. It is a major opportunity for Trackunit’s SaaS capabilities to add insights and value for customers. The digital transformation of the construction industry supports customers’ greater understanding of their site environments and machine asset health.


About Trackunit ApS
Trackunit is the leading SaaS-based IoT solution and machine insights provider to the global construction equipment industry. Trackunit collects and analyzes machine data in real-time to deliver actionable, proactive and predictive information, empowering customers with data-driven foresight.

Trackunit promises to lead the technology engagement to help eliminate downtime. The ambition of this mission is not only to recover from budget and schedule overruns, but also to re-establish the reputation of the industry for innovation and leadership.

From operator safety and machine health to business optimization, Trackunit’s industry-leading telematics software, hardware and fleet management services benefit the everyday operations of the customers worldwide. Trackunit services its customers directly from its headquarters in Denmark, Chicago, IL and Singapore, as well as through subsidiaries in Sweden, Norway, France, Holland, Germany, UK, Australia and Japan.

Visit www.trackunit.com for more information.

For additional information, please contact:
Laerke Ullerup – CMO at Trackunit
Phone: +45 53703033

Chi Sen Gay – SVP at Trackunit
Phone: +65-98383166

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